About Me

Director, Content Marketing at Association of National Advertisers
Greater New York City Area | Public Relations and Communications
Summary

Skilled communications and marketing technologist with more than 10 years of experience in political, cloud computing and accountancy industries. Mastery of content strategy, writing, SEO, B2B and B2C marketing, web design, digital advertising, project management, media relations, social media and editing. Professional, flexible, creative, versatile, reliable and service-oriented. Offering a unique combination of technical expertise and communication / marketing skills.

Experience
Director, Content Marketing (2014 - Present)
Association of National Advertisers
Communications Manager (2008 - 2014)
AICPA

Manage overall member communications and marketing and executive communications for professional member organization with 400,000 members. Regular responsibilities include editorial duties for seven e-newsletters; vendor management; strategic management of corporate blog and social media channels; speech and presentation development for C-suite; integration of product, B2B and B2C marketing into communications; home page content management and website SEO; management of internship program; and budgeting. Hired to develop speeches and presentations for CEO and chair, promoted to current position in first two years.

Sales Support Specialist (2005 - 2008)
The Bartech Group

Served as marketing and sales coordinator company-wide at a small private human resource management and cloud computing service provider. Wrote press releases, web copy and sales support materials, including sales proposal responses and marketing materials, to support an international sales team. Streamlined sales proposal response process by introducing and managing a proposal response database. Hired as technical writer of software manuals; promoted twice in three years.

Marketing Director/Editor (2004 - 2005)
Capital City Associates

Managed monthly print newsletter for associations and local/state government agencies covering legislative action on environmental issues; website development for associations; public relations programs for political campaigns; and conducted voter research for a small lobbying firm. Increased newsletter subscriptions by conducting reader surveys and converting print publication to digital.

Legislative Aide (2003 - 2004)
Michigan House of Representatives

Corresponded with constituents; drafted legislative resolutions and memorials; conducted policy and legal research; and edited legislation and memoranda for a state representative.

Skills & Expertise

Public Relations, Newsletters, Press Releases, Marketing, Blogging, Social Networking, Editing, Adobe Creative Suite, Public Speaking, Photoshop, Leadership, Management, HTML, Research, Access, Non-profits, Writing, Social Media, Web Design, Media Relations, Marketing Communications, Advertising, Corporate Communications, Online Marketing, Strategic Communications, Strategy, Social Media Marketing, Nonprofits, Email Marketing, SEO, Speech Writing, WordPress, CMS, Internal Communications, Content Management, Proposal Writing, Online Advertising, Publishing, Digital Marketing, Copywriting, Content Strategy, Facebook, Web Content Management, Web Analytics, Integrated Marketing, Direct Marketing, Content Development, Google Analytics, Social Media Measurement, Start-ups

Education
University of Phoenix (2008 - 2010)
M.B.A, Marketing
Eastern Michigan University (2000 - 2003)
BA, Political Science / Geography
Activities and societies: Lambda Chi Alpha, Pi Sigma Alpha
Tuxedo High School (1994 - 1998)
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Activities and societies: National Honor Society, Student Council