Dynamic, versatile communications and marketing executive with a progressive career in trade associations, entertainment, and advertising industries.
Passionate about storytelling and engaging audiences with the ability to balance the creative and analytical. A big-picture thinker with cross-functional collaboration skills and an adaptable, flexible approach. Known for excellent organization skills, efficiency, and attention to detail.
Applied diverse experience in multiple business disciplines to manage team. Streamlined procedures to capitalize on best practices and implemented changes that resulted in significant cost savings.
Led thought leadership initiatives, internal campaigns, as well as executive, strategic, and crisis comms. Launched multiple successful content marketing and social media campaigns. Adept with SEO and various tech stacks.
Advertising & Marketing
Developed and led targeted campaigns with local and national exposure. Created traffic-driving marketing and promotions programs for product portfolio, increasing visibility and sales year-over-year.
Developed strategies and executed campaigns to increase visibility and awareness of brands with external media partners through paid and earned media. Measured success across traditional media and digital channels.
Vice President, Content Marketing
Working remotely, lead thought leadership content creation, whitepaper development, and event management for this advertising trade association. Hired as Director and promoted to Senior Director in 2018, Vice President in 2020.
Create programming and materials for national/regional conferences and local committee meetings.
Manage niche practice areas including in-house agency, production management, marketing procurement, brand management, and agency relations.
Develop content for strategic communications related to in-house agency operations, marketing procurement, agency relations, and production management.
Lead a communications team of seven and manage committee expense budget.
Design targeted email campaign strategies and program speakers for the national conference.
Key Contributions and Achievements:
Launched the new In-House Agency Conference which sold out three months in advance with nearly 500 attendees and over $250K in revenue; the conference scored 3.61 out of 4.0 in attendee surveys with 93% stating that it met or exceeded expectations.
Designed and implemented a marketing procurement webinar series to earn a consistent 3.23 out of 4.0 content rating with a 12% conversion rate to conference attendees.
Wrote and produced the “Continued Rise of the In-House Agency” whitepaper and survey, a thought leadership initiative that gathers valuable information on in-house agency operations across the industry.
Won the Innovative Growth Challenge for a proposal to create a community targeting startups.
Hired as a Communications Specialist supporting the CEO with writing speeches, presentations, and annual report. Promoted to Communications Manager in 2011 in charge of identifying strategic marketing opportunities and managing member communications.
Directed member communications and marketing initiatives, including e-newsletters, corporate blog, social media channels, and website management.
Provided strategic direction, editing for seven e-newsletters, corporate blog, and social media; developed and implemented content strategy to increase readership and create paths to purchase.
Partnered with diverse stakeholders to identify messaging gaps and create new content.
Managed vendor contracts of $1M+ and maintained strong professional relationships.
Developed speeches and presentations for the CEO and Board Chairperson.
Drove employee engagement and a positive culture through planning and executing volunteer drives, fundraisers, and community leadership opportunities.
Key Contributions and Achievements:
Won the American Business Award for the annual report based on implementing project management tactics that improved copy editing and design processes.
Spearheaded, launched, and managed the organization’s first corporate blog, using content optimization and SEO to reach target audiences and achieved over 100K readers monthly.
Developed and implemented key performance indicators (KPIs) for email communications, including unique clicks, conversions, purchases, and time spent on each page.
Sales Support Specialist
Wrote press releases, web content, sales and marketing materials, and technical manuals for a human resource management and cloud computing service provider.
Managed a monthly print newsletter, increased subscriptions through reader surveys. Coordinated website development for associations and PR programs for political campaigns.
University of California, Los Angeles (UCLA)
Master of Business Administration (MBA): Marketing
University of Phoenix
Bachelor of Arts: Political Science and Geography
Eastern Michigan University